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Being Spaces and Brand Spaces: Branding in the real world

Here is a great article from TrendWatching about companies using public environment as branding spaces. Instead of being intrusive, they embrace the experience of the product or service to provide greater value to potential or existing customers.

http://www.trendwatching.com/briefing/index.shtml


This entry was posted on Wednesday, March 1st, 2006 at 4:14 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.