Chris Nagele
Friday, September 16th, 2005

Gap, Inc launches new Ajax experience

Gap, Inc recently took a huge bet to rework their ecommerce sites with some unique Ajax tools in the product categories and shopping cart. The changes were made to Gap.com, BananaRepublic.com, and OldNavy.com. Before launching the new sites they actually shut down the previous versions completely, apparently something that helped them gain more attention in the marketplace. The new shopping experience has been delivered quite well. We’ll keep a watch to see how it turns out.

Read the New York Times Article

This entry was posted on Friday, September 16th, 2005 at 10:36 am and is filed under Usability & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Jonathan Boutelle's home on the net on September 30th, 2005 at 12:34 am

AJAX shopping cart at the GAP

This NYT article NYT article describes the new AJAX-driven GAP shopping experience (deployment of which apparantly required shutting down gap.com for THREE WEEKS! More blog coverage here, here and here. AJAX debuting on the shopping cart actually makes…

Jonathan Boutelle's home on the net on September 30th, 2005 at 12:36 am

Sonja Dickerson on March 24th, 2008 at 11:20 pm

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Gap, Inc launches new Ajax experience

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